Client Background
CR has been involved in multiple projects with LJ Hooker Group and LJ Hooker Atlas, and in 2022, they were commissioned to develop an office Fitout Style guide for the brand. As the most reputable real estate brand in Australia, with 600 offices nationwide, this initiative aimed to showcase their brand identity, innovation, and industry leadership.
Points of Interest
CR’s Fitout style guides serve as comprehensive reference documents that define the visual and design elements to be incorporated into a brand’s office spaces. The primary objective is to establish consistency and alignment with the brand’s identity, values, and overall aesthetic. Through their expert curation of LJ Hooker’s style guide, CR provides clear guidelines for LJ Hooker’s offices across Australia, covering aspects such as color schemes, furniture, finishes, fixtures and equipment, IT & AV systems, typography, and imagery. These guidelines ensure a cohesive and harmonious representation of the LJ Hooker brand throughout their office spaces.
The Result
The style guide plays a crucial role in preserving LJ Hooker’s unified brand experience, facilitating streamlined decision-making processes, and cultivating office spaces that authentically reflect the brand’s personality. Acting as a valuable reference tool for designers and team members, it promotes alignment and fosters a positive brand perception among both employees and visitors. By adhering to the guidelines outlined in the style guide, LJ Hooker ensures consistency and coherence in their visual identity, reinforcing their brand’s reputation and creating a memorable experience for all who interact with their spaces.
